The strategy makes sense, given the casual dining segment's notoriously slow-moving sales growth. Maple Street Biscuit Company is a fast casual breakfast/lunch restaurant with 44 current community stores throughout the southeast, with even more coming.
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With both of these investments under its belt in such a short amount of time, its clear that Cracker Barrel is hungry for market diversification. This acquisition comes just three months after Cracker Barrel took a $140 million non-controlling stake in eatertainment concept Punch Bowl Social. Now spanning seven states across the southern United States, the fast-growing brunch concept transcends its restaurant designation through a commitment to stewardship in the communities it serves. The brand also allowed Cracker Barrel experiment with new technologies - like cloud-based POS systems, self-order kiosks and mobile ordering devices carried by waitstaff - that help attract valuable Gen Z consumers.īut Biglari called the move was "miscalculated" and "not a good use of capital." Cracker Barrel didn't share Holler and Dash's performance in its Q4 earnings release or any of its previous quarterly filings in 2019, so its impossible to know just how much the fast casual brand was hurting its overall performance.īy folding its existing Holler stores under the Maple Street brand, Cracker Barrel should be able to gain deeper insights into the fast casual segment and possibly solve for whatever operational burden was dragging performance at the chain - all while maximizing synergies with another Southern-style restaurant. Since its start in 2012, Maple Street Biscuit Company (Maple Street, for short) has made a name for itself serving comfort food with a modern twist. restaurant division that gained diner traffic during the period, according to NPD Group.
The segment scaled at a compound annual growth rate of 7% between 20, and was the only U.S. The chain, which launched in 2016 and operates seven locations, could have been Cracker Barrel's ticket to strong fast casual sales. Earlier this year, activist investor Sardar Biglari wrote Cochran a letter urging that Cracker Barrel sell the fast casual brand, which he called "an ill-conceived project destined to fail." Distance 0.4 Miles (from Orlando, FL, as the crow flies) Delivery Fee 20.00 to this location. 11810 Glass House Lane Suite 140 Orlando, FL 32803.
The Maple Street Biscuit Company acquisition is a surprise twist in Cracker Barrel's long-winded struggle to improve its Holler and Dash concept. Maple Street Biscuit Company is a restaurant focusing on comfort food with a modern twist and a mission of helping people, serving others, and being a part. Maple Street Biscuit Company is a fast-casual breakfast and lunch restaurant with a mission to HelpSee this and similar jobs on LinkedIn. Organic pure maple syrup, maple cream, maple sugar, bourbon-aged maple syrup. See all Maple Street Biscuit Company Catering locations.
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